Technology IAS Case Study Reveals In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements AIT News Desk Nov 23, 2022 Integral Ad Science, a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader in shopper…
Martech Horizon Engages Catalina to Provide In-Depth Shopper Intelligence for The Hershey Company Sudipto Ghosh Sep 15, 2022 Horizon Media has selected Catalina as its purchase-based data insights provider, strengthening its proprietary blu. data platform and support of…
Martech New CMO Club Solutions Guide Examines “The Unstoppable Evolution of TV to Total Video” AIT News Desk Apr 4, 2022 The CMO Club and Catalina Partner to Provide Marketers Guidance on How to Embrace the TV Evolution with Confidence & Clarity Total video -…
Native and Programmatic Advertising Blockgraph Announces Partnership with Catalina for Enhanced Targeting and Measurement Capabilities… AIT News Desk Jan 11, 2022 The new agreement enables advertisers in the CPG and retail industries to better understand the impact of TV advertising on consumer shopping…
Analytics Catalina Partners with PlaceIQ to Deliver Location-Based Strategies for CPG Clients AIT News Desk Jan 10, 2022 Catalina, a shopper intelligence and omni-channel media provider, and PlaceIQ, a leading data and technology provider, announced their partnership to…
Native and Programmatic Advertising Amobee and Catalina Partner on In-flight Optimization Initiative for CPG Brands; The Richards Group… AIT News Desk Nov 15, 2021 Amobee, a wholly owned subsidiary of Singtel and global leader in advertising technology, and Catalina, a leader in shopper intelligence and…
Native and Programmatic Advertising Viant Enhances Cookieless Offerings for CPG Advertisers Through Catalina Partnership AIT News Desk Sep 30, 2021 Viant Technology Inc., a leading people-based advertising software company, and Catalina, a leader in shopper intelligence and omni-channel media…
Native and Programmatic Advertising Catalina Partners with AdQuick.com to Provide Purchase-Based Audience Targeting & Measurement… AIT News Desk Sep 16, 2021 Innovative Partnership Provides Retailers, Brands & Agencies with Buyer-Level Insights and Measurement Metrics for a Wide Range of Ad Budgets…
Analytics IRI Appoints Consumer Analytics Veteran Jeremy Allen as President, Market and Shopper Intelligence AIT News Desk Sep 1, 2020 IRI, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, announced that it has appointed Jeremy Allen…