Guest Authors Server-Side Platforms (SSPs) Take Note: 5 Things That Matter to Site Owners Moshiko Ben Harush Nov 27, 2019 As Programmatic Advertising spend keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to strike…
Analytics Zeta Global Closes Acquisition of Sizmek’s Data and Programmatic Platform, Combining Superior… AIT News Desk May 2, 2019 The Deal Signifies a New Monetization Pipeline for the Company and a Superior DSP Coming to Market Zeta Global, a data-driven marketing technology…
Guest Authors GDPR Should Be Hailed in an Industry Increasingly Moving Online Ari Levenfeld Feb 1, 2019 When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months…
Guest Authors Do AI or Die – Advertisers Not Equipped to Utilize AI Will See Campaigns Fail Kees de Jong Nov 29, 2018 It has been exciting, and fascinating, to watch as the advertising industry evolves in the face widespread innovation. The biggest, and probably…
Big Data Agencies and Brands Upgrade to Sizmek Advertising Suite for Increased Efficiency, Speed, and Control AIT News Desk Nov 2, 2018 Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire, announced that over 30% of its customers…
Analytics Havas Edge Appoints Neil Nguyen to the Role of Global Chief Digital Officer AIT News Desk Sep 12, 2018 Havas Edge is pleased to welcome Neil Nguyen as Global Chief Digital Officer. Neil has joined the team to provide executive leadership to Edge's…
Video Sizmek Unveils Solution for Advanced TV AIT Staff Writer Sep 12, 2018 Marketers empowered with AI-driven insights across linear, addressable, and connected TV Sizmek, the world’s largest independent buy-side…