Native and Programmatic Advertising Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550… Sudipto Ghosh Oct 18, 2021 The Acquisition Broadens Kargo’s Suite of Products for Retailers and CPG Customers; Expanding Across the Open Web, Facebook, Instagram, Pinterest,…
Martech Emplifi Reveals Global Ad Spend up 50% On Facebook and Instagram in Q2 AIT News Desk Aug 5, 2021 The continued growth in social media ad spend points to more than a simple "bounce back" from the pandemic, according to Emplifi. The unified CX…
Martech 3 Digital and Social Media Marketing Trends Dominating the US David Fairfull Aug 5, 2021 Social media marketing trends are a powerful tool for any business looking to make the most of digital marketing. Understanding the online market is…
Martech PostcardMania Reaches Milestone 100,000 Clients in Over 350 Industries, Set to Celebrate With… AIT News Desk Jul 30, 2021 In a year so far marked by milestones, $64MM marketing-turned-tech company PostcardMania just arrived at another pivotal moment — 100,000 small…
Martech Marketing 360 Releases Social Media Marketing Case Study AIT News Desk Jul 26, 2021 It seems like no time has passed since the days when social media was a way for family and friends to share photos and life updates. Now, social media…
Native and Programmatic Advertising Board To Death: CEO’s Lose Faith In Social Marketing AIT News Desk Apr 29, 2021 Research reveals that Boards and CEOs are rapidly losing faith in social media, frustrated by ‘meaningless metrics’ that don’t translate to business…
Native and Programmatic Advertising Socialbakers Reveals Major Shifts in Digital Ad Trends During 2020 as Digital Transformation Became… AIT News Desk Mar 25, 2021 Facebook ad reach jumped 96% in North America and 30% globally, with year over year comparisons showing ad spend will likely continue to climb into…
Martech How to Rethink Your Social Media Strategy Amanda Sternquist Mar 9, 2021 The right social media management strategy has always been something of a Holy Grail for marketers and brand strategists, but this moment in time has…
Financial Services Shift4 Payments Launches Shift4Shop eCommerce Solution AIT News Desk Jan 28, 2021 Shift4 Payments, a leading provider of payment processing and technology solutions, announced that it is rebranding its eCommerce platform as…
Chatbots & Intelligent Assistants Socialbakers Adds Conversational AI Chatbots to Its Marketing Platform AIT News Desk Nov 18, 2020 AI chatbot technology automatically identifies and answers frequently asked queries, it provides seamless escalation to customer care agents and…