Social Media

The acquisition gives the global media planning leader expanded digital and audience analysis capabilities while Helixa, a social data audience…

Gone are the days of content marketing strategies that encompass only website content. To win in content marketing, multi-channel content marketing is…

Attention is the media commodity on everyone’s lips, but if it is to mean anything to brands, now is the time to move from being attention spectators…

GWI’s annual trends report surveys over 700,000 people across the world to identify six major themes expected to continue in 2022 and beyond GWI,…

Around half (47%) admit to having deleted a post because it was not getting enough likes; 1 in 3 said they have purchased followers 78% say they…

New track is designed for busy adults to gain in-demand social media marketing skills The Great Resignation continues to be part of the landscape for…

67% of Gen Z & Millennials Recall OOH Ads Reposted on Social Media Out of Home (OOH) advertising, in combination with social media, is a powerful…

NEXTGEN TV is Now Broadcasting in 34 Markets and Projected to Reach 45% of U.S. Households by the End of the Year, Reaffirming the Future of…

Mobile Game Developers Are Discovering Female Audiences: 3 Popular Games by Nordcurrent Feature up to 81% of Female Gamers

Screen Education's research over the last five years has found that smartphone addiction among youth corrodes the environment at our schools. Its more…