Machine Learning The Trade Desk Launches Kokai a New Media Buying Platform that Brings the Full Power of AI to… Business Wire Jun 7, 2023 Kokai also Features Breakthrough Measurement Tools; Free Retail Measurement Data from Pioneer Retailers; Massively Streamlined Partner…
Native and Programmatic Advertising Predictions Series 2022: AiThority Interview with Gruia Pitigoi-Aron, SVP of Product at The Trade… Sudipto Ghosh Dec 19, 2022 Hi Gruia. Please tell us about your role at The Trade Desk and how you arrived here. I’m the senior vice president of product at The Trade Desk,…
SaaS Optable Integrates with The Trade Desk to Securely Transact Unified ID 2.0 AIT News Desk Sep 30, 2022 Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the advertising ecosystem, has announced a…
Native and Programmatic Advertising How to Survive the Fight over Data in 2022 Eugene Saburi Aug 18, 2022 There is a not-so-subtle, ongoing struggle between media and tech giants over consumer data, forcing marketers to adjust their strategies on the fly…
Cloud The Trade Desk and LiveRamp to Lead Industry Effort to Bring New Privacy-First Interoperable ID… AIT News Desk Mar 1, 2022 The Trade Desk and LiveRamp announced that they plan to collaborate with key European market leaders on the development and deployment of European…
Native and Programmatic Advertising The Trade Desk Launches OpenPath, Providing Advertisers with Direct Access to Premium Publisher… AIT News Desk Feb 15, 2022 Global advertising technology leader, The Trade Desk, announced the launch of OpenPath, a new product designed to provide advertisers with direct…
Native and Programmatic Advertising Ogury And The Trade Desk Partner To Offer Cutting Edge Programmatic Mobile Advertising For Media… AIT News Desk Dec 15, 2021 Ogury, a global technology leader in mobile advertising anchored in privacy protection, announced a direct integration with the global advertising…
Video Leading OTT Players in Southeast Asia Announce Support for Unified ID 2.0 AIT News Desk Dec 10, 2021 New identity solution expands in the region with backing from key OTT platforms Global advertising leader, The Trade Desk announced that the…
Native and Programmatic Advertising The Trade Desk Advances Partnership With NBCUniversal AIT News Desk Nov 19, 2021 Advertisers now able to buy Peacock ad space via The Trade Desk Global advertising technology leader, The Trade Desk announced that it is…
Native and Programmatic Advertising The Trade Desk Launches New Advertising Partnership with Xiaomi AIT News Desk Oct 20, 2021 Global advertising technology leader, The Trade Desk, announced a first-of-its-kind global partnership with Xiaomi, the world’s second-largest…