Native and Programmatic Advertising Hivestack Announces Global Partnership with The Trade Desk AIT News Desk Jul 26, 2021 The partnership will enable The Trade Desk advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via Solimar…
Data Management Snowflake Announces Support Of Unified ID 2.0 AIT News Desk Jul 15, 2021 The world’s largest advertisers, agencies and publishers will be able to easily enrich and activate audiences directly within the Snowflake Data…
Native and Programmatic Advertising The Trade Desk Launches TD7, Venture Capital Arm To Invest In Open Internet Start-Ups AIT News Desk Jul 12, 2021 First Investment in Algorithmic Ad Optimization Innovator, Chalice Global advertising technology leader, The Trade Desk announced the launch of an…
Martech Former Trade Desk & American Express Executive, Crystal Eastman, Joins Zeta as Chief Marketing… AIT News Desk Jul 7, 2021 Zeta continues building for accelerated growth with appointment of first Chief Marketing Officer Zeta, a cloud-based marketing technology company…
The Future MMA Global Launches Data Think Tank Led By LiveRamp, Snowflake And The Trade Desk AIT News Desk Jul 1, 2021 Companies Will Direct Three Separate Institutes That Address Key Areas Of Data And Marketing In An Unrivaled Partnership With Senior Marketers.…
Data Management Amperity Announces Support for Unified ID 2.0 to Utilize Brand’s First-Party Customer Data… AIT News Desk Jun 9, 2021 Amperity, the #1 enterprise Customer Data Platform (CDP) for consumer brands, announced that it supports the Unified ID 2.0 (UID 2.0) initiative, a…
Security The Trade Desk Appoints Joshua Smith As Senior Vice President, Chief Privacy And Product Counsel AIT News Desk Jun 9, 2021 Global advertising technology leader The Trade Desk announced the appointment of Joshua Smith as Senior Vice President, Chief Privacy and Product…
Guest Authors Three Ways AI Flags and Blocks Harmful Content Robert Pratt May 18, 2021 Blocking and flagging inappropriate content through AI-enabled contextual outcomes engines is the way of the future. This new method replaces old…
Native and Programmatic Advertising Lucid and the Trade Desk Power Advertisers’ Brand Impact AIT News Desk Apr 27, 2021 The Trade Desk becomes first DSP to integrate Lucid in-platform Lucid, the leading programmatic research technology company, announces its…
Native and Programmatic Advertising Susan Vobejda to Step Down as Chief Marketing Officer of the Trade Desk in June AIT News Desk Mar 29, 2021 Global advertising technology leader The Trade Desk announced that Susan Vobejda plans to step down as its Chief Marketing Officer. Ms. Vobejda has…