Third-Party Cookies

Google's decision to eliminate support for third-party cookies in its Chrome browser in 2024 will require e-commerce companies to fundamentally…

There is a not-so-subtle, ongoing struggle between media and tech giants over consumer data, forcing marketers to adjust their strategies on the fly…

Tealium and Meta released a joint report which studied what it will take for APAC businesses to succeed in the face of third-party cookie deprecation…

Have you ever thought about integrating your advertising roadmap with new-age Data Sovereignty benchmarks? Check out the latest article on Data…

Did you know that as of this May, 97.2 percent of companies are investing in artificial intelligence (AI) and big data? Aside from data being at the…

Cookie tracking will continue until the end of 2023, at least. Google needs more time to get its Privacy Sandbox rolling. So, marketers have more time…

Today’s stark reality is this: new privacy regulations are rocking the digital advertising ecosystem, which has become dependent on precise planning,…

Industry vet brings more than 20 years of experience to drive Tapad's continued innovation in digital identity resolution Tapad, a global leader in…

William Fair and Earl Isaac took years to iterate and tune their mathematical models to create the FICO score. It took even longer to get wide…

Removal of third-party cookies can come to badly haunt marketers in 2022. According to the latest report published by Adform, a large number of brands…