Native and Programmatic Advertising PubMatic Joins Industry-wide Unified ID 2.0 Initiative AIT News Desk Nov 24, 2020 PubMatic, the sell-side platform that delivers superior outcomes for digital advertising, announced its support for Unified ID 2.0. Developed by …
Native and Programmatic Advertising Adform’s Proven First-Party ID Solution Is Ready To Solve the Cookie Problem AIT News Desk Aug 25, 2020 Shifting from third-party cookies to first-party IDs: Adform’s development and collaboration with major publishers and agencies shows the way forward…