Browsing Tag

Third-Party Data

Preparing For The Cookieless Era With AI with Amperity’s Peter Ibarra

Sudipto Ghosh Mar 28, 2024

With the era of third-party cookies nearing an end, advertisers and publishers are scrambling to include Artificial Intelligence (AI capabilities) in…

Native and Programmatic Advertising

Savvy Marketers Won’t Need Cookie Data to Reach Customers

Richard Jalichandra May 22, 2022

Third-party cookie data have enabled advertisers to provide contextually relevant, native advertising across the internet. However, privacy issues…

Martech

The Personalization Bandwagon is Leading Brands in the Wrong Direction

Naren Nachiappan Sep 27, 2021

The personalization conversation continues to evolve daily as brands learn how to deliver personalized ads to consumers while adhering to privacy…

Security

Facebook Will No Longer Allow Ad Targeting With Third-Party Data

Yolande D'Mello Apr 2, 2018

Winding Down Over The Next Six Months, The Company Says, Will Help Improve People’s Privacy On Facebook In a statement released by the company,…