Technology Why We Should Be Watching ByteDance Omri Argaman Jul 7, 2023 Though Meta has four apps in Sensor Tower’s Q3 2022 top-10 downloaded app list, only one other company has more than one app on the list: ByteDance…
Technology Valuable Marketing Investments That Don’t Break the Bank Inken Kuhlmann-Rhinow Nov 23, 2022 The sluggish ad spend of the previous quarter reveals the anticipated impact of the cost of living crisis on marketers. However, it is encouraging to…
Business Intelligence Latest Research Unravels the Impact of Creator Economy on a Consumer’s Shopping Behavior Sudipto Ghosh Aug 4, 2022 Independent and agency-backed creators are the backbone of modern creator economy around the globe. The rapid rise of YouTube, TikTok and Instagram as…
Apps Opt-in Rates Have Increased From 2021 to 2022, Finds Adjust and TikTok iOS 14.5+ Guide Sudipto Ghosh Aug 4, 2022 New Adjust and TikTok iOS 14.5+ guide shows a shift in ad spend from iOS to Android following App Tracking Transparency (ATT) rollout plus user…
Martech International Brands Select Emplifi to Grow TikTok Audiences AIT News Desk Jul 6, 2022 Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their…
Martech Social Listening vs Social Monitoring: What’s The Difference? Anne Erickson Jun 19, 2022 Social monitoring is the practice of companies looking at their social profiles on Twitter, Facebook, Instagram, etc. Unfortunately, when companies…
Native and Programmatic Advertising Mediaocean Joins the TikTok Marketing Partner Program as a Badged Partner AIT News Desk Jun 16, 2022 New integration and solutions bring self-service ad creation, management, and optimization to TikTok Mediaocean, the mission-critical platform for…
Martech TikTok Names Open Influence Official TikTok Marketing Partner AIT News Desk Jun 1, 2022 Partnership, Backed by Rich API Integration, Enables Company’s Customers and Partners to Unlock the Power of TikTok With Data-Driven Strategies…
Martech Emplifi Becomes TikTok Marketing Partner to Help Brands Unleash Power of Video AIT News Desk May 27, 2022 Brands can now use Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences. Emplifi,…
Martech TikTok and Sprinklr Expand Partnership to Help Brands Unify and Scale Organic and Paid Content AIT News Desk May 27, 2022 As an official partner in the all-new TikTok Content Marketing specialty, Sprinklr is now the only TikTok Marketing Partner supporting organic and…