Native and Programmatic Advertising Meta Versus TikTok: Where are Short Video Ad Spenders Heading? Sudipto Ghosh Oct 11, 2022 Short video ad spenders are hogging the limelight in the fast-changing digital video advertising landscape. In 2021, video ad spending rose by 49%,…
Apps Moments by Storyly Turns Individual Users Into Creators via User-Generated Stories and Enables… AIT News Desk Sep 21, 2022 Storyly, the user engagement platform that embeds full-screen, interactive, and immersive Stories in mobile apps and websites, announces the launch…
Video Sprout Social Adds Instagram Reels to Video Management Functionality AIT News Desk Aug 3, 2022 The new integration enhances key capabilities as short-form video rises in popularity Short-form video now ranks as the most engaging form of in-feed…
Apps Brits App-Sessed New Builder.ai Data Reveals Over 20 Million Can’t Live Without Social Media… AIT News Desk Jul 20, 2022 The average Brit uses just 10 of the 17 apps on their phone according to new research from Builder.ai. Yet, over a third (35%) claim that they…
Financial Services Consumers Seek Financial Guidance and Comfort from Non-Traditional Sources Like TikTok, Vericast… AIT News Desk Jul 19, 2022 Vericast’s latest research revealed how consumers’ relationships with financial institutions are changing, and in some surprising ways. Nearly half…
Native and Programmatic Advertising Adriel to Bring Cutting-Edge Marketing Intelligence Solution to England AIT News Desk Jul 18, 2022 Leading ad operations platform gearing up to upscale global operations by showcasing its product at a large-scale trade show in London Adriel, an…
Martech International Brands Select Emplifi to Grow TikTok Audiences AIT News Desk Jul 6, 2022 Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their…
Native and Programmatic Advertising Mediaocean Joins the TikTok Marketing Partner Program as a Badged Partner AIT News Desk Jun 16, 2022 New integration and solutions bring self-service ad creation, management, and optimization to TikTok Mediaocean, the mission-critical platform for…
Cloud Salesforce Expands Social Commerce Offerings, Connecting Merchants with TikTok AIT News Desk Jun 13, 2022 Salesforce is partnering with TikTok to make it easier for Commerce Cloud merchants to engage with the TikTok community, including advertising to…
Martech TikTok Names Open Influence Official TikTok Marketing Partner AIT News Desk Jun 1, 2022 Partnership, Backed by Rich API Integration, Enables Company’s Customers and Partners to Unlock the Power of TikTok With Data-Driven Strategies…