Automation Edgemesh Receives Verification from the Trustworthy Accountability Group (TAG) AIT News Desk Jun 1, 2022 Edgemesh, provider of the AI platform that delivers the fastest online web experience, announced the company has been verified by the Trustworthy…
Native and Programmatic Advertising Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns AIT News Desk Dec 7, 2021 New findings show extremely low Invalid Traffic (IVT) among Anzu’s mobile inventory Nine months after Anzu, the world’s most advanced in-game…
Native and Programmatic Advertising Ad Fraud Held Below 1% In Industry-Certified Channels For First Time AIT News Desk Nov 8, 2021 New US Fraud Benchmark Study Finds Record-Low IVT Rates in TAG Certified Channels; Advertisers Express Comfort with Sustained 1% Fraud Rate The…
Native and Programmatic Advertising Analysis Shows Continued Low Ad Fraud Rates In Industry-Certified Channels In Asia-Pacific Markets AIT News Desk Sep 11, 2021 TAG Asia-Pacific Fraud Snapshot Shows IVT Rate Maintained Under 1% for Second Year in TAG Certified Channels The Trustworthy Accountability Group…
Gaming Anzu Awarded TAG Seals and IAB UK Gold Standard 2.0 Certification AIT News Desk Aug 13, 2021 Anzu.io, the world’s most advanced in-game advertising platform, announced that it earned three major industry certifications: the Trustworthy…
Native and Programmatic Advertising European Study Shows Minimal Ad Fraud When Multiple Supply Chain Participants Adopt Rigorous… AIT News Desk Jul 22, 2021 Third Annual Benchmark Study from The 614 Group Confirms Low 0.69% IVT Rate in TAG Certified Channels Despite Surge in Attacks During Pandemic…
Native and Programmatic Advertising MDC Partners Achieves TAG Certified Against Fraud Seal From Trustworthy Accountability Group AIT News Desk Jun 28, 2021 Trustworthy Accountability Group Recognizes MDC Partners for Adopting Rigorous Standards to Combat Fraudulent Traffic Across the Digital Advertising…
Native and Programmatic Advertising 85% of UK Consumers Would Boycott Favourite Brands if Ads Appeared AIT News Desk Jun 2, 2021 More than 85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next…
Native and Programmatic Advertising Mediavine’s OpenRTB Technology Enables SSPs to Transact on Google’s FLoC AIT Staff Writer May 18, 2021 Mediavine Actively Sending FLoC IDs to The MediaGrid in the Bid Request; 17+ Billion Ad Impressions Prepare for the Cookieless Future Mediavine…
Hot Startups Daily AI Roundup: The 5 Coolest Things on Earth Today AIT Staff Writer May 12, 2021 AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …