TV ad measurement

GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming…

iSpot's Latest Integration Will Fuel Enhanced Impression and Attribution Analysis Across All TV Platforms, Including Addressable TV

Gamut, The Leader in Local OTT, announced  an expansion of its measurement capabilities via a partnership with iSpot, the leading real-time TV ad…

TVSquared, the global leader in converged TV ad measurement and attribution, released a new report – “The State of Converged TV: A Look at Global…

Lucid customers can now map ad exposure across nearly 4 million households with the SambaID SambaTV, a leading global provider of omniscreen…

AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …

AdImpact Predicts $1.5 Billion – 17% of Total Political Ad Spend – Will Go to CTV in 2022 TVSquared, the global leader in converged TV ad…

Solution Provides Spectrum Reach Advertisers with Multiscreen Attribution and Measurement Insights at Scale to Precisely Analyze Linear,…

Global TV Ad Measurement Provider Further Extends Commitment to Consumer Privacy & Information Security TVSquared, the global leader in…

TVSquared, the global leader in cross-platform TV ad measurement, continues to expand the breadth of its data coverage with the integration of …