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Browsing Tag

TV ads

Technology

New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV Are 2x More Favorable than…

AIT News Desk Jan 20, 2023

Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads MAGNA Media Trials,…

Martech

Advertising vs Organic Interaction: Influencers Are Having to Address Their Content

Amelia Neate Aug 25, 2021

For many years now, social media influencers and online content creators have been somewhat forced to disclose whether the posts they are sharing are…

Native and Programmatic Advertising

New Study Reveals Artificial Intelligence Plays Critical Role in Maximizing TV and Radio Ad…

AIT News Desk Sep 15, 2020

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the findings of a new research study…