TV advertising

INVIDI Technologies, the global leader in advanced TV advertising solutions, has joined forces with Tata Play, India’s leading content distribution…

Advertising revenue from VIZIO’s innovative and customer-centric operating system accounts for the majority of the company’s growth in the last…

Partnership Brings Dstillery's Audience Solutions to Cadent's Premium CTV and Digital Advertising Platform Dstillery, the leader in AI ad targeting,…

Election-related investment and a return to production will boost spend In 2024, Ampere Analysis forecasts global content spend will increase by 2%…

First-of-its-kind DSP integration enables custom audience activation at scale across connected TV households in a programmatic, privacy-focused manner…

Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content Despite…

The digital advertising market grows and evolves just as consumers do. The average American spends nearly five and a half hours on their mobile device…

Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible and NBCUniversal announced a new…

Advertising partnership will unlock first-party data to measure the impact of TV ads on e-commerce purchases Roku announced a partnership with…

Integrated ecosystem uses established infrastructure and the expertise of Cadent to personalize ads and drive incremental service provider revenue…