Native and Programmatic Advertising Ampersand Introduces “Sports Viewer” Audience Segments to Help Brands Better Understand… PR Newswire Apr 4, 2023 Ampersand, the audience-first TV advertising sales company, launched brand new sports-focused audience segments within the company's portfolio. The…
Machine Learning ApartmentGeofencing.com Introduces the Future of AI-Powered Video PR Newswire Mar 31, 2023 ApartmentGeofencing.com is breaking down barriers for apartments of all sizes with an AI-Powered service that creates engaging and effective video…
Cloud Cadent Launches Clean Room Offering on Google Cloud to Enable Privacy-Safe TV Ad Targeting AIT News Desk Feb 15, 2023 Cadent, the largest independent platform for advanced TV advertising, announced that it is expanding the capabilities of its Aperture Platform on…
Technology Cadent and Affinity Solutions Partner to Enhance Advanced Media Audience Targeting and Delivery AIT News Desk Feb 9, 2023 Combining converged TV solutions with leading consumer purchase data to increase market share Cadent, the largest independent platform for advanced…
Technology Ampersand Announces Automation of Addressable TV Functionality for Buyers AIT News Desk Jan 5, 2023 Update significantly improves the speed of TV planning and buying across 70 percent of all addressable US households. Ampersand, the audience-first…
Video Superior Ways To Advance Your Video Marketing AIT Staff Writer Dec 27, 2022 Have you ever engaged your audiences emotionally? Most of the marketers could do this in the given context although not quite easily! Business…
Technology Cadent and 605 Partner to Drive Outcomes and Return on Ad Spend for Marketers AIT News Desk Dec 16, 2022 Cadent Aperture Platform, the largest independent platform for advanced TV advertising, announced a partnership with 605, a leading television…
Technology Carrefour and Publicis Join Forces to Create a Leader in the European and Latin American Retail… AIT News Desk Nov 8, 2022 Carrefour Group announce their intention to create a joint-venture to address the booming retail media market in Continental Europe and Latin America.…
Technology My Code Acquires Veranda Entertainment to Bolster Connected TV Advertising Solutions for Hispanic… AIT News Desk Nov 1, 2022 The acquisition adds to My Code’s growing portfolio of owned and operated multicultural media properties and provides advertisers with seamless…
Native and Programmatic Advertising AppsFlyer Survey Finds 98% of Brands Believe that Connected TV Advertising will be Bigger than… AIT News Desk Oct 27, 2022 Brands are planning to increase their Connected TV advertising budget by 44% in 2023 in order to tap into growing consumer adoption…