TV advertising

Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced that its technology platform is now…

When the internet started entering large numbers of American homes in the mid-1990s, predictions of the inevitable demise of television began almost…

Industry veterans Kouros Esfahany and Naomi Kagan to spearhead tech innovation and brand relationships to accelerate company’s growth trajectory…

Tunnl's audiences, including political and issue advocacy segments, are now available in Cadent Aperture Platform across OTT/CTV, addressable TV, and…

Comcast Advertising announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the…

Millennial households are embracing the cord-shaving trends without giving a second chance to TV. In a latest report on TV viewership, Samba TV found…

Blockgraph’s Identity Operating System to enable FullThrottle’s first-party household data to support privacy-compliant targeting and planning…

New industry offering provides distributors with the backend technology needed to seamlessly drive scale Comcast is the first TV distributor to use…

79% of marketers surveyed have investigated or will investigate a clean room in the next year 71%  are using incremental sales lift to…

Cadent, the largest independent platform for advanced TV advertising, announced that Aperture Viewer Graph, its patented technology for bridging…