TV advertising

Streaming services and CTV have seen a significant boom as a result of the COVID-19 pandemic. Initially, when people were told to stay at home in…

Attribution in TV advertising can be hard to come by, but independent media agency and TV specialist Centriply announced completion of its latest 2Q…

First-of-its-kind integration enables Ampersand brand marketer and agency clients' flexibility to onboard strategic audiences and build custom…

Major Networks Launch Live Local and National Addressable TV Campaigns VIZIO announced it has surpassed 11.2 million addressable TVs across the U.S.…

CFlight is an advanced TV Advertising Metric Tool

Ever since the 2018 Cambridge Analytica scandal, data privacy in advertising has been a top talking point for business leaders, policy makers and…

Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content…

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving…

The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms tvScientific announced the launch of…

Roku to Acquire Nielsen’s Advanced Video Advertising Business, Accelerating Roku’s Launch of Dynamic Ad Insertion for TV Programmers and Marketers…