TV advertising

Comscore, a trusted partner for planning, transacting and evaluating media, announced that it has signed a new agreement with LightQuest Media, Inc.,…

Shake-up in big game advertising results in fewer new product announcements, while league and broadcast sponsors earn more time on screen with fewer…

New platform focuses on making video buying on leading cable and streaming networks simple for SMBs and agencies  AdAmp, the company revolutionizing…

Historic Activation on the CBS Broadcast Network Marks the First Time Broadcast Inventory is Enabled via MVPD Set-Top Box ViacomCBS and DISH Media…

Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem FreeWheel announced that it has…

Multi-year Program Opens Eligibility to Small Businesses Owned by Black, Indigenous and People of Color Comcast Corporation announced the first…

or more accurate audience measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the…

Integration of viewership data from DIRECTV and DISH Set Top Boxes, VIZIO Smart TVs marks a critical step towards holistic cross media measurement…

Multi-year agreement emphasizes Comscore’s ongoing commitment to innovation to meet the movie industry’s next generation needs Comscore, a trusted…

YouTube has announced that YouTube Select, the platform’s reimaged content solution, is now available to British advertisers. This would help the UK…