TV advertising

Built on Multi-Source Viewership Dataset of 21 Million U.S. Households, Offers Audience Insights Across the Entire Marketing Funnel Designed to Drive…

America’s leading streaming platform plans to team up with America’s largest grocery store to build targeting & attribution tools to make TV…

New Whitepaper Details Current State of TV Advertising and How Marketers Can Optimize Advertising to Reach Audiences Viant, a people-based…

Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr? As the Executive Vice President of Operations…

Ad tech enabling company for TV, OTT and digital video companies, VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & Privacy Officer. Ad…

New Research Utilizes Artificial Neural Networks, Harnesses Comscore’s Massive Television Viewing Database to Quantitatively Assess Influencing…

Samba TV, the leading provider of global TV data and audience analytics, announced that it has expanded its integration with Moat by Oracle Data Cloud…

A World First in Bringing Disparate Data Sets Under One Roof for TV Media Planners and Owners GlobalWebIndex, the leading supplier of audience…

Announces Two New Products to Bring Greater Addressability to TV Advertising Comcast Spotlight, the advertising sales division of Comcast Cable,…

Partnership Brings Data and Transparency to the Market to Drive a New Measurement Standard in TV Advertising  TVSquared, a global leader in TV…