Technology TV Measurement Will Never Be What You Think It Needs to Be – and That’s Okay Tom Wolfe Dec 5, 2022 Advertisers have never had more ways to scale, optimize, and connect with consumers through television. Broadcast and cable TV – referred to as linear…
Native and Programmatic Advertising Underappreciated Screensavers: Do They Live Up to the Hype? VlogBox May 27, 2021 Have you ever given much thought to the humble screensaver? Probably not, but this little piece of technology has had a far greater role in the…
Native and Programmatic Advertising Roku Adds New Partners to Boost TV Advertising Analytics Sudipto Ghosh Apr 13, 2021 The TV advertising analytics industry is exploding. Despite challenges in the way TV ads are measured, analytics leaders like Roku are going strength…
Analytics LiveRamp and Kinetiq Partner to Strengthen TV Analytics AIT News Desk Nov 17, 2020 Best-in-Class Ad Capture Delivers Comprehensive Measurement and Reporting Leading data connectivity platform LiveRamp and Kinetiq, the first and…
AIT Featured Posts Neustar and iSpot.tv Partner to Unify TV and Digital Attribution AIT News Desk Apr 8, 2020 Companies integrate technologies to deliver holistic measurement for enterprise B2C brands Neustar, Inc., a global information services and…