Native and Programmatic Advertising Nielsen Strengthens Market Leading Position in TV Attribution and Ad Intelligence With Acquisition… AIT News Desk Jul 8, 2021 Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in …
Machine Learning VideoAmp Acquires Cross-Channel Attribution Platform Conversion Logic AIT News Desk Mar 18, 2020 Bolstering and Extending VideoAmp's TV Attribution Capabilities VideoAmp, Inc., the interoperable measurement and optimization platform that…