TV measurement

As the Majority of Advertisers Plan to Increase Converged TV Spend, Innovid Closes the Gap Between TV Measurement and Campaign Optimization Using…

Advertisers have never had more ways to scale, optimize, and connect with consumers through television. Broadcast and cable TV – referred to as linear…

Real-Time Measurement Company Now Utilizes Data From 39 Million Smart TVs Across Seven TV Makers to Provide Granular Cross-Platform Metrics for TV Ads…

Key insights now available to support TV network’s steady period of growth. The AccuWeather Network announced it has entered into a multi-year…

Provides Measurement of Digital Linear Audiences Across All TEGNA Markets Nielsen announced a multi-year renewal agreement with TEGNA Inc. a local…

Integration of viewership data from DIRECTV and DISH Set Top Boxes, VIZIO Smart TVs marks a critical step towards holistic cross media measurement…

As Comscore, a trusted partner for planning, transacting, and evaluating media across platforms is on the precipice of entering its second decade of…

Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement to provide B.A.S.S., LLC, the worldwide authority…

America’s Largest Smart TV Data Provider Taps Dativa to Build Most Accurate Viewing Measurement for US TV Market, Setting New Measurement Standard…

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Cox Media Group (CMG)…