Native and Programmatic Advertising Industry-First Study on Converged TV Sheds Light on Need for New Currencies & Holistic… AIT News Desk Oct 14, 2021 TVSquared, the global leader in converged TV ad measurement and attribution, released a new report – “The State of Converged TV: A Look at Global…
Native and Programmatic Advertising TVSquared Partners With Adimpact to Measure Reach, Frequency & Incremental Reach as Political… AIT News Desk Aug 18, 2021 AdImpact Predicts $1.5 Billion – 17% of Total Political Ad Spend – Will Go to CTV in 2022 TVSquared, the global leader in converged TV ad…
Native and Programmatic Advertising Flashtalking Partners With TVSquared for Incremental Reach on Converged TV Campaigns AIT News Desk Aug 6, 2021 Advertisers Globally Can Measure Audience Overlap of CTV and Linear Campaigns and Leverage Insights to Extend Reach Flashtalking, the…
Native and Programmatic Advertising Spectrum Reach Launches Deterministic Cross-Platform TV Attribution With TVSquared & Blockgraph AIT News Desk Jun 30, 2021 Solution Provides Spectrum Reach Advertisers with Multiscreen Attribution and Measurement Insights at Scale to Precisely Analyze Linear,…
Native and Programmatic Advertising TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors AIT News Desk May 19, 2021 TVSquared, the global leader in cross-platform TV ad measurement, continues to expand the breadth of its data coverage with the integration of …
Native and Programmatic Advertising SpotX Integrates TVSquared For Transparent, Real-Time, Global CTV Measurement & Attribution AIT News Desk Mar 27, 2021 TVSquared has been onboarded by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power…
Native and Programmatic Advertising Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor AIT News Desk Mar 8, 2021 Company Taps Brown’s Extensive Experience as Global Demand for TV Ad Measurement Platform Surges TVSquared, the global leader in cross-platform TV…
Native and Programmatic Advertising TVSquared Teams Up With Experian To Power TV Ad Measurement & Deliver Audience Insights At… AIT News Desk Feb 18, 2021 TVSquared, the global leader in cross-platform TV ad measurement, announced it has teamed up with Experian, the global information services company,…
Computer Vision TVSquared ADvantage XP First To Bring Standardized, Cross-Platform Measurement & Outcomes To TV AIT News Desk Feb 2, 2021 TVSquared announced today the launch of ADvantage XP, the premier tier of its ADvantage analytics platform, built to provide scalable, uniform…
Native and Programmatic Advertising Bob Ivins Joins TVSquared as Chief Strategy Officer AIT News Desk Sep 21, 2020 TVSquared, the global leader in unified cross-platform measurement, announced that Bob Ivins has joined as Chief Strategy Officer (CSO). A…