Unified ID 2.0

The Trade Desk and LiveRamp announced that they plan to collaborate with key European market leaders on the development and deployment of European…

New identity solution expands in the region with backing from key OTT platforms Global advertising leader, The Trade Desk announced that the…

Maven a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet, announced its support of Unified ID…

Amperity, the #1 enterprise Customer Data Platform (CDP) for consumer brands, announced that it supports the Unified ID 2.0 (UID 2.0) initiative, a…

Global advertising technology leader The Trade Desk announced that Susan Vobejda plans to step down as its Chief Marketing Officer. Ms. Vobejda has…

Unified ID 2.0 Aligns With Pram Principles Including Consumer Privacy, Equal Access Unified ID 2.0, the next generation identity solution, is…

New initiative is the latest example of industry-wide collaboration designed to deliver identity solutions for a post-cookie world OpenX announced…

PubMatic, the sell-side platform that delivers superior outcomes for digital advertising, announced its support for Unified ID 2.0. Developed by …

The Trade Desk announced that Nielsen is supporting the industry-wide initiative to develop and deploy Unified ID 2.0. With initial development led by…