User Data

The European Data Protection Board (EDPB) has confirmed it has formally imposed a blockade on Meta's user data transfer and processing systems. This…

There is a need to improve the quality of user data for making effective business decisions. To this end, researchers in Korea propose a network…

A first-of-its-kind console to manage the entire ad experience in one place, increasing revenue and improving UX. Leading AI-driven SaaS company …

One of the most topical and truly unifying issues in public discourse is the preponderance of robocalls and robotexts. While not all communications…

It’s official, cookies and other identifiers are slowly becoming a part of the history books. That means marketers are inevitably trying to wrap their…

In this age of ever-evolving needs, tastes, and behavior of customers, how do retailers ensure they stay connected with customers? With everything…

When physical events around the world ground to a halt in 2020, organizers were forced to look for alternative options, leading to the rapid growth of…

In recent years, regulatory scrutiny has mounted against big tech players across areas spanning anti-competitive behavior and inadequate consumer…

SaaS marketers need decent attribution which will require a level of initial development. Software-as-a-Service (SaaS) solutions like video…

Today’s stark reality is this: new privacy regulations are rocking the digital advertising ecosystem, which has become dependent on precise planning,…