Martech Customers Weigh in: Loyalty is Conditioned on a Personalized Experience John Nash Jul 15, 2022 In a recent Dynata survey on customer loyalty, 74% of consumers indicated that feeling valued and understood both factor more into brand loyalty than…
Big Data Shaping Your Digital Future Part 2: Leveraging Engagement to Generate Zero-Party Data Quentin Paquot Apr 13, 2022 As a cookieless world approaches, marketing teams continue to search ways to collect data without breaching compliance regulations. Becoming inventive…