Native and Programmatic Advertising Mediavine Launch of Native Ads Generates More Than Four Times the User Engagement AIT News Desk Mar 24, 2021 Conversion From Banner to Native Ads Yields Improvements on ±7,800 Publisher Sites Mediavine, the largest exclusive full-service ad management…
Martech Why Email Remains One of the Most Important Marketing Tools as It Celebrates Its 50th Year – But… Ricardas Montvila Mar 11, 2021 Email celebrates its 50th birthday. It is also one of the oldest and most robust digital marketing tools; and one which is still highly effective.…
Voice Consumers Call Berocca to the Door in an ‘Actionable Audio Ad’ First AIT News Desk Feb 20, 2021 Berocca actionable audio ad campaign delivered through industry collaboration between A Million Ads, MediaCom, MullenLowe London & SSP3…
Video Activision and KERV Interactive Lead Digiday Awards in “Best Use of Video” AIT News Desk Dec 24, 2020 Activision and KERV named finalists for creative, interactive experiences in assorted Call of Duty video campaigns Activision, together with…
Financial Services Innovative Financial Media Outlet Real Vision Appoints New President AIT News Desk Dec 15, 2020 Travis Kimmel Brings Deep Experience Managing Technology Teams to Raoul Pal’s Financial Media Group Real Vision, a fast-growing financial media…
Martech Emirates NBD Boosts Digital User Engagement with Lemnisk AIT News Desk Dec 9, 2020 Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing…
News IronSource Aura Announces Partnership With Orange France AIT News Desk Oct 16, 2020 Aura’s engagement platform is leveraged on Orange France devices to enrich the content experience for device owners and build long-lasting…
Analytics User Engagement With Brands Online Remains Low Across All Industries, According to Decibel Benchmark… AIT News Desk Oct 10, 2020 The Digital Experience & Conversion: Industry Benchmarks for 2021 report reveals data and trends over the past year in digital customer…
Analytics User Engagement with Brands Online Remains Low Across All Industries, According to Decibel Benchmark… AIT News Desk Oct 6, 2020 The Digital Experience & Conversion: Industry Benchmarks for 2021 report reveals data and trends over the past year in digital customer…
Computing Cloudinary to Host 4th Annual ImageCon 2020: A Digital Experience AIT News Desk Jul 3, 2020 Featuring interactive sessions with several top brands including Disney, Finalsite and The Children’s Place, the virtual event will explore the most…