Native and Programmatic Advertising Havas Media Group and Teads Launch Project Trinity AIT News Desk Jun 2, 2021 Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine…
Healthcare Management Dr. Amy Bucher Joins Lirio to Lead Behavioral Design AIT News Desk May 12, 2021 Behavioral Design Expert Holds Patents to Improve Wellness Program User Engagement, Wellness Systems Lirio, whose Precision Nudging solution…
SaaS Netcore Appoints Krish Ramachandran as CRO for EU and South America AIT News Desk Apr 26, 2021 Netcore Cloud, the leading full-stack martech SaaS company, announced the appointment of Krish Ramachandran as Chief Revenue Officer. In this role,…
Blockchain Scienjoy Becomes One of the First Live Streaming Platforms in Mainland China to Offer NFTS AIT News Desk Apr 26, 2021 Scienjoy Holding Corporation, a leading live entertainment mobile streaming platform in China, announced it has officially launched Non-Fungible…
Native and Programmatic Advertising Mediavine Launch of Native Ads Generates More Than Four Times the User Engagement AIT News Desk Mar 24, 2021 Conversion From Banner to Native Ads Yields Improvements on ±7,800 Publisher Sites Mediavine, the largest exclusive full-service ad management…
Martech Why Email Remains One of the Most Important Marketing Tools as It Celebrates Its 50th Year – But… Ricardas Montvila Mar 11, 2021 Email celebrates its 50th birthday. It is also one of the oldest and most robust digital marketing tools; and one which is still highly effective.…
Voice Consumers Call Berocca to the Door in an ‘Actionable Audio Ad’ First AIT News Desk Feb 20, 2021 Berocca actionable audio ad campaign delivered through industry collaboration between A Million Ads, MediaCom, MullenLowe London & SSP3…
Video Activision and KERV Interactive Lead Digiday Awards in “Best Use of Video” AIT News Desk Dec 24, 2020 Activision and KERV named finalists for creative, interactive experiences in assorted Call of Duty video campaigns Activision, together with…
Financial Services Innovative Financial Media Outlet Real Vision Appoints New President AIT News Desk Dec 15, 2020 Travis Kimmel Brings Deep Experience Managing Technology Teams to Raoul Pal’s Financial Media Group Real Vision, a fast-growing financial media…
Martech Emirates NBD Boosts Digital User Engagement with Lemnisk AIT News Desk Dec 9, 2020 Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing…