Technology New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV Are 2x More Favorable than… AIT News Desk Jan 20, 2023 Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads MAGNA Media Trials,…
Native and Programmatic Advertising iPCapital Group Joins AiAdvertising Team AIT News Desk Feb 11, 2022 Global IP strategy firm will help the Company accelerate the development of its Ai Ad Platform AiAdvertising, Inc. (AIAD), a technology driven…
Video WhizzCo Launches In-Stream Video Ad Offering AIT News Desk Nov 12, 2021 WhizzCo increases content recommendation revenue by 27 – 43% by including targeted videos from multiple, competing video ad vendors WhizzCo, the…
Analytics MRC Continues DoubleVerify Accreditation AIT News Desk Jun 2, 2020 DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced that continued accreditation has been…
Mobile Ogury Launches “Wash Your Phone”, a Mobile Campaign Encouraging Users to Keep Their Smartphones… AIT News Desk Apr 22, 2020 Ogury, the creator of the first advertising engine driven by user choice, has launched a mobile campaign encouraging mobile phone users to regularly…
Native and Programmatic Advertising IAB Tech Lab Releases for Comment Common Ad Transport Standard (CATS) for Direct Buying and Selling… AIT News Desk Mar 26, 2020 CATS Specification Complements OpenRTB, Standardizing Ad Requests for Direct Media Transactions In Public Comment until April 24 IAB Tech Lab…
Native and Programmatic Advertising Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market AIT News Desk Mar 23, 2020 Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline…