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Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads MAGNA Media Trials,…

Global IP strategy firm will help the Company accelerate the development of its Ai Ad Platform AiAdvertising, Inc. (AIAD), a technology driven…

WhizzCo increases content recommendation revenue by 27 – 43% by including targeted videos from multiple, competing video ad vendors WhizzCo, the…

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced that continued accreditation has been…

Ogury, the creator of the first advertising engine driven by user choice, has launched a mobile campaign encouraging mobile phone users to regularly…

CATS Specification Complements OpenRTB, Standardizing Ad Requests for Direct Media Transactions In Public Comment until April 24 IAB Tech Lab…

Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline…