Native and Programmatic Advertising Why It’s Time for Ad Tech to Embrace Human-Centered Design Frank Maguire Jun 17, 2022 Two forces are pulling against each other that could impact the long term success of the advertising industry: ad budgets and ad exposure continue to…
Gaming Anzu And Amelore Partner To Bring Programmatic In-Game Advertising To PC Hit Slappyball AIT News Desk Apr 29, 2022 Anzu.io, the world's most advanced in-game advertising company, announced its successful integration and ongoing partnership with Amelore, the game…
Native and Programmatic Advertising Pencil Partners with Shopify & Meta to Bring AI-Generated Ads to eCommerce Merchants AIT News Desk Apr 29, 2022 Shopify merchants can now install Pencil’s Shopify App to generate ads on Meta’s platforms. Merchants are doubling ad results and halving the cost to…
Native and Programmatic Advertising TVision And Gemius Bring Cross-Platform Measurement Of TV, PC And Mobile Video To The Ad Industry AIT News Desk Oct 5, 2021 First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digital Video Will Solve Frequency and Wear-Out Challenges TVision, the TV…
Martech Introducing Google Ads Creative Studio, a Unified Home for Google’s Creative Advertising Tools Sudipto Ghosh Jun 22, 2021 Advertising technology leader Google has introduced Google Ads Creative Studio to unify its adtech solutions offering. Ads Creative Studio is a…
Native and Programmatic Advertising Eskimi and Anzu Partner to Offer Programmatic, Blended in-Game Advertising to Brands Across the… AIT News Desk Apr 1, 2021 Anzu.io, the world’s most advanced in-game advertising platform, announced a partnership with Eskimi, a full-stack programmatic and data platform, to…
Gaming InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World AIT News Desk Feb 24, 2021 Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest…
Native and Programmatic Advertising Video Ads Generate the Most Installs Per Impression for Casual Game Marketers, and the Highest… AIT News Desk Dec 11, 2020 MOLOCO’s “Mobile Ad Formats Performance Report for Casual Games” provides insights on the cost and overall effectiveness of leading mobile ad formats…
Gaming New PC Poster Sticker Game and Anzu Form an Exclusive Partnership AIT News Desk Dec 3, 2020 Soon-to-be-released PC game Poster Sticker will feature real-world advertising thanks to an exclusive partnership between creator Caipirinha Games and…
Native and Programmatic Advertising Triller Partners With Digital Advertising Platform Consumable, Giving Triller Access To Its 250… AIT News Desk Oct 3, 2020 This partnership will increase Triller’s profitability, giving brands and businesses alike the opportunity to create engaging short-form digital ads…