Technology Demandbase Announces Major AI-Powered Advertising Innovations to Kick off 2024 PR Newswire Jan 31, 2024 AI-Powered Features Take Effectiveness of B2B Advertising and its ROI to the Next Level Demandbase, the leader in AI-driven account-based…
Native and Programmatic Advertising ShowHeroes Group Announces its Expansion into Asia acquiring iVS (Intelligent Video Solutions) AIT News Desk Apr 19, 2023 ShowHeroes Group, a global leader in digital video, offering content, tech, and advertising solutions, continues its global growth launching in Asia…
Machine Learning Ryff Secures Pilot with Comcast After Winning the LIFToff VideoAI Challenge AIT News Desk Feb 21, 2023 The virtual product placement startup was chosen to trial next-generation solutionsfor video advertising with Comcast Technology Solutions Ryff, a…
Technology MatchCraft Launches Support for YouTube Video Ads AIT News Desk Feb 9, 2023 MatchCraft, a leading provider of digital advertising solutions, is proud to announce the launch of its newest feature, YouTube Video Ads. With this…
Technology Kargo Acquires CTV Platform VideoByte as Part of Major Video Expansion AIT News Desk Feb 5, 2023 VideoByte Offers Unique ConnectedTV Advertising Formats to Complement Kargo’s Omnichannel Portfolio Kargo announced the acquisition of VideoByte, a…
Machine Learning Extreme Reach Study Finds Increase in Percent of White People Seen and Male Voices Heard in Video Ad… AIT News Desk Dec 13, 2022 ‘Diversity in Ad Creative,’ an AI-driven Report, Analyzes 1 Million Ads From 2019 to 2022 Video ad creative features more white actors in 2022 than…
Technology New in Peach: Send ads to Netflix AIT News Desk Nov 8, 2022 Peach, the global market leader in video advertising workflow and delivery has announced support of Netflix's new ad-supported service Basic with Ads.…
Native and Programmatic Advertising Meta Versus TikTok: Where are Short Video Ad Spenders Heading? Sudipto Ghosh Oct 11, 2022 Short video ad spenders are hogging the limelight in the fast-changing digital video advertising landscape. In 2021, video ad spending rose by 49%,…
Native and Programmatic Advertising ZW Data Action Technologies Announces Planned Acquisition of Henan Baodun, Expanding to Short Videos… AIT News Desk Sep 18, 2022 ZW Data Action Technologies, an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced…
Native and Programmatic Advertising AiThority Interview with Matthew Hogg, Vice President at Criteo Sudipto Ghosh Jun 14, 2022 Hi, please tell us about your current role and how you arrived at Criteo. Having been tempted to move from LinkedIn, I started a new journey at…