Native and Programmatic Advertising Digital Video Ad Spend Increased 49% in 2021 and Expected to Reach Nearly $50 Billion in 2022,… AIT News Desk May 4, 2022 Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising Digital video advertising spend surged 49% in 2021 and is expected to…
Deep Learning Views Are Not Enough – How Deep Learning Is Transforming the Effectiveness of Digital Video… Lukasz Abgarowicz Apr 20, 2022 Why is Deep Learning so useful in terms of digital video campaigns? A major consumer trend over the past few years has been unprecedented growth in…
Native and Programmatic Advertising Samba TV Launches iCPM – The First Currency For Guaranteed Incremental Omniscreen Video… AIT News Desk Feb 25, 2022 iCPM by Samba TV provides advertisers incremental reach as a performance guarantee combined with rich analytics across linear TV, CTV, mobile, and…
Native and Programmatic Advertising Google Chooses Pixability As Its Exclusive Youtube Insights Partner For Adblitz AIT News Desk Feb 9, 2022 Partnership delivers key data on Super Bowl digital ad trends and success metrics Pixability the provider of software and insights for video…
Video Premium Online Video Adtech Startup Pancast Launches in Southeast Asia With Its First Office in… AIT News Desk Dec 16, 2021 Pancast, a premium online video marketplace, has launched in Southeast Asia (SEA), opening an office in Indonesia and appointing Miranti Herwinda as…
Native and Programmatic Advertising Tubi & TVSquared Reveal Key Unique Reach Findings Across Large-Scale Advertisers AIT News Desk Dec 10, 2021 TVSquared Joins Tubi’s Certified Measurement Partner Program for Converged TV Measurement Tubi, a division of FOX Entertainment, and TVSquared, the…
Native and Programmatic Advertising iSpot.tv Hires Media Measurement Veteran Vijoy Gopalakrishnan as Chief Research Officer AIT News Desk Oct 19, 2021 Former Nielsen, IRI Executive Will Lead Currency Initiatives and Ad-First TV Measurement Innovations that Quantify Business and Brand Impact …
Native and Programmatic Advertising Integral Ad Science Accelerates Product Innovation With Top Engineering Appointments AIT News Desk Aug 23, 2021 Names Song du as SVP Product Engineering and Gerald Mui as VP of Data Engineering Integral Ad Science, a global leader in digital media…
Native and Programmatic Advertising What’s Ahead for Streaming in 2021-22? Srini KA Jul 26, 2021 In recent years the Connected TV streaming industry has exploded, with 62% of U.S. adults subscribing to at least one service. Many providers in the…
Martech Vimeo and TikTok Announce Partnership to Support Video Advertising for SMBs Sudipto Ghosh Jul 19, 2021 Video advertising solution provider Vimeo has announced a partnership with TikTok. TikTok is a leading destination for short-form mobile video. The…