Browsing Tag

video advertising

Digital Video Ad Spend Increased 49% in 2021 and Expected to Reach Nearly $50 Billion in 2022,…

AIT News Desk May 4, 2022

Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising Digital video advertising spend surged 49% in 2021 and is expected to…

Why is Deep Learning so useful in terms of digital video campaigns? A major consumer trend over the past few years has been unprecedented growth in…

AIT News Desk Feb 25, 2022

iCPM by Samba TV provides advertisers incremental reach as a performance guarantee combined with rich analytics across linear TV, CTV, mobile, and…

AIT News Desk Feb 9, 2022

Partnership delivers key data on Super Bowl digital ad trends and success metrics Pixability the provider of software and insights for video…

AIT News Desk Dec 16, 2021

Pancast, a premium online video marketplace, has launched in Southeast Asia (SEA), opening an office in Indonesia and appointing Miranti Herwinda as…

AIT News Desk Dec 10, 2021

TVSquared Joins Tubi’s Certified Measurement Partner Program for Converged TV Measurement Tubi, a division of FOX Entertainment, and TVSquared, the…

AIT News Desk Oct 19, 2021

Former Nielsen, IRI Executive Will Lead Currency Initiatives and Ad-First TV Measurement Innovations that Quantify Business and Brand Impact …

AIT News Desk Aug 23, 2021

Names Song du as SVP Product Engineering and Gerald Mui as VP of Data Engineering Integral Ad Science, a global leader in digital media…

Srini KA Jul 26, 2021

In recent years the Connected TV streaming industry has exploded, with 62% of U.S. adults subscribing to at least one service. Many providers in the…

Sudipto Ghosh Jul 19, 2021

Video advertising solution provider Vimeo has announced a partnership with TikTok. TikTok is a leading destination for short-form mobile video. The…