Native and Programmatic Advertising IRIS.TV Partners With PubMatic To Expand Contextual Targeting Footprint Across Premium Biddable CTV… AIT News Desk Jun 29, 2021 The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns…
Video Aniview Expands Its One-Stop-Shop For Video Ad Solutions With New CMS Features AIT News Desk Jun 29, 2021 Aniview’s ad solution expands its one-stop-shop for all video advertising needs, further developing its capabilities and offering publishers and…
Video Video Ad Management Platform Peach Launches Developer API AIT News Desk Jun 24, 2021 Global video ad management platform Peach announced its new Developer API, which enables partners to build apps and integrations on top of their video…
Video SpotX and IRIS.TV Partner to Enable Video-Level Contextual Targeting in CTV AIT News Desk Jun 7, 2021 Advertisers Can Now Utilize Brand-Safety and Contextual Data on SpotX Supply IRIS.TV, the world’s leading video data platform, has tapped SpotX—now…
Video Think Big and Beyond: The Evolution of Video Advertising Post Pandemic Nate Burke Jun 1, 2021 Video advertising is a booming business. In this article, I discuss the growth and exciting future prospects for video advertising, particularly for…
Native and Programmatic Advertising Sean Greene Joins RTB House as Vice President of US Agency Sales AIT News Desk Apr 27, 2021 Seasoned online video advertising veteran joins RTB House to drive US agency adoption of RTB House’s deep learning-powered, full-funnel…
Native and Programmatic Advertising Extreme Reach to Acquire Adstream, Creating First Independent Global Platform for Marketers That… AIT News Desk Apr 21, 2021 Centralized Creative Asset Management, Video Ad Serving, TV/CTV/OTT Delivery, Talent & Rights Management, and Associated Real-Time Data,…
Video FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and… AIT News Desk Apr 15, 2021 New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving…
Native and Programmatic Advertising InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing For InMobi… AIT News Desk Apr 12, 2021 Proven Ad Tech Veteran Joins to Drive Its Next Phase of Growth Around the World InMobi, one of the world's leading independent marketing cloud…
Native and Programmatic Advertising STUDY: Global CTV Impressions Increase 60% Year-Over-Year, Becoming a Pivotal Channel for… AIT News Desk Apr 7, 2021 Innovid’s Global Omni-Channel Benchmarks Report uncovers how advertising trends shifted amid COVID-19 pandemic Report highlights the surge in…