Video Pixability Announces Appointment of YouTube and Video Advertising Expert Brian Atwood as Chief… AIT News Desk Feb 11, 2021 The experienced technology executive will build on the company's recently announced accelerated growth in the YouTube and CTV marketplace…
Video Magnite to Acquire SpotX AIT News Desk Feb 5, 2021 Deal Creates Largest Independent CTV & Video Advertising Platform Magnite, the largest independent sell-side advertising platform, announced that…
Video Aniview Partners with White Ops to Fend Off Sophisticated Bot Attacks and Safeguard the Integrity of… AIT News Desk Feb 3, 2021 Partnership Delivers New Avenue for Publishers and Advertising Networks to Protect their Inventory with White Ops Advertising Integrity via Aniview’s…
Native and Programmatic Advertising Kubient Reveals Ad Execs Are Seeking More Insights for Their Ad Spend AIT News Desk Jan 21, 2021 Ad Tech shares Industry’s Perspective of Ad Fraud Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach,…
Native and Programmatic Advertising Adelphic Inks First-to-Market Integration with Clinch AIT News Desk Dec 16, 2020 Adelphic, a Viant people-based DSP for omnichannel advertising, announced that it has inked a new integration with Clinch, the Personalization…
Native and Programmatic Advertising AdPlayer.Pro Confirms Its Video Ad Player Compliance with Google’s Heavy Ads Policy AIT News Desk Dec 11, 2020 AdPlayer.Pro, a global provider of outstream video advertising solutions reports the company’s ad-enabled video player tech is fully compliant with…
Analytics Cross-Media Currency Becomes Reality With Nielsen ONE AIT News Desk Dec 8, 2020 Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s…
Native and Programmatic Advertising Unruly and LG Electronics to Offer Smart TV Inventory Through Global Partnership AIT News Desk Nov 11, 2020 Video advertising platform Unruly announced a global partnership with LG Electronics that enables advertisers around the world to access native smart…
Native and Programmatic Advertising GroupM Taps SpotX as Primary Programmatic Partner for Digital Video and OTT AIT News Desk Oct 29, 2020 Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the…
Analytics Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and… AIT News Desk Oct 26, 2020 Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a…