Technology Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint AIT News Desk May 5, 2023 OpenX Media LatAm (WPP’s global bespoke media unit for Coca-Cola) and adaptive streaming tech partner SeenThis collaborated to improve campaign…
Video Idomoo Gaming Business Grows 3x YoY With Personalized Video Campaigns AIT News Desk Apr 18, 2022 Dynamic videos now a staple in the industry due to player demand and proven ROI Personalized Video technology company Idomoo saw gaming bookings…
Native and Programmatic Advertising Cloudinary Extends Video Capabilities With Indivio Acquisition AIT News Desk Jan 10, 2022 Indivio Brings Video Creative Automation to Cloudinary Media Experience Platform; Empowers Agencies and Brands to Easily Create and Deliver…
Native and Programmatic Advertising DoubleVerify and Innovid Offer Advertisers an Automated Way to Maximize Video Investments Across… AIT News Desk Nov 9, 2021 Expanded partnership streamlines delivery of quality media across video placements; integration shortens overall speed-to-market by seventy-two…
Martech Australian Ad Tech Veteran Trent Silins Launches Kopa, A Full-Service Contextual Data &… AIT News Desk Jul 23, 2021 As video investment soars in APAC, industry veteran Trent Silins launches Kopa, a full-service firm to help brands and agencies with contextual…
Hot Startups Changing People’s Minds About the Vaccine: Are Organizations Missing a Trick? AIT News Desk Feb 23, 2021 New research shows do’s and don’ts of vaccine campaigns to convince US populace With people starting to get vaccinated in the US, what role can…
Video KERV Showcases Best Practices for Interactive Video Campaigns AIT News Desk Jun 5, 2020 Bridging the Gap Between Performance & User Connection KERV Interactive, a multi-award-winning interactive video company revolutionizing the…