Native and Programmatic Advertising VideoAmp Releases Second-by-Second Advertising Measurement Enhancement Underpinned by Commingled… AIT News Desk Oct 6, 2022 VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new measurement offering to…
Native and Programmatic Advertising ProMedia Deploys Advanced Audience Ratings and Impressions Solution AIT News Desk Aug 4, 2022 ProMedia, a Miami-based tech-enabled ad agency, has announced the deployment of its advanced audience ratings and impressions solution, continuing…
Native and Programmatic Advertising VideoAmp to Integrate Cross-Platform Measurement as Currency Into Mediaocean Workflow AIT News Desk Jun 30, 2022 VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools. Measurement and…
SaaS VideoAmp Automates Execution of Cross-Platform Campaigns with Acquisition of Elsy to Make Media… AIT News Desk Apr 19, 2022 With Elsy, VideoAmp will automate manual steps required to operationalize measurement and currency at scale. The Elsy platform will integrate with…
Native and Programmatic Advertising Nativo Strengthens Executive Team with Industry Veteran Rob Leff as Newly Appointed CFO AIT News Desk Jan 20, 2022 Nativo, a leading content technology platform, announced the appointment of Rob Leff to the role of Chief Financial Officer. Rob will lead the finance…
Native and Programmatic Advertising VideoAmp and VIZIO Announce Renewed Partnership AIT News Desk Oct 6, 2021 VIZIO’s Inscape Data will Continue to be Utilized for All VideoAmp Planning, Measurement and TV Ad Sales Use Cases VideoAmp and VIZIO announced a…
Video VideoAmp And ViacomCBS Announce TV Measurement Partnership AIT News Desk Sep 28, 2021 ViacomCBS will leverage VideoAmp as a currency for linear TV planning and measurement Software and data platform, VideoAmp, announced a partnership…
Video VideoAmp Empowers Advertisers to Optimize Campaigns as an Official Facebook Multi-Touch Attribution… AIT News Desk Sep 16, 2021 Software and data platform, VideoAmp, announced their official status as a Facebook multi-touch attribution measurement partner. The partnership…
Video VideoAmp Partners With Snowflake, Providing Multi-Party Environments For Privacy-First Data Sharing AIT News Desk Aug 26, 2021 Software company VideoAmp, announced a partnership with Snowflake, the Data Cloud company, which will provide VideoAmp clients with access to…
HR Technology VideoAmp Hires Tony Fagan As Chief Technology Officer To Accelerate Innovation Of Measurement And… AIT News Desk Aug 5, 2021 Software and data platform, VideoAmp, announced Tony Fagan as Chief Technology Officer, a newly created role for the company. Fagan will focus on the…