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Browsing Tag

Viewability

Integral Ad Science Ad Verification Program Goes Live With Netflix

AIT News Desk Mar 20, 2023

IAS partners with Netflix to provide advertisers with essential verification metrics for the new ad-supported plan Integral Ad Science, a global…

In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements, Says IAS

AIT Staff Writer Nov 23, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader…

Native and Programmatic Advertising

Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report

AIT News Desk Apr 1, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency…

How Machine Learning is Changing the Narrative Around Ad Viewability?

Nir Kalish Feb 10, 2019

Not so long ago it became clear that AI/ML (Artificial Intelligence and Machine Learning) were going to be significant factors in how online…

Machine Translation

Can Machine Learning Solve Our Viewability Challenges?

Fabrizio Blanco Dec 10, 2018

No advertiser wants to waste their media spend on ads that nobody is seeing, or ads that only bots are seeing. Campaign success is dependent on…