Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency into the performance and quality of global digital media. The report found positive changes across many aspects of the ecosystem, including a rise in global viewability rates across all formats ... Read More »
Not so long ago it became clear that AI/ML (Artificial Intelligence and Machine Learning) were going to be significant factors in how online advertising was conducted. As the technology has developed over the past few years, advertisers have been using AI/ML to solve increasingly complex and over-burdened advertising challenges, such ... Read More »
No advertiser wants to waste their media spend on ads that nobody is seeing, or ads that only bots are seeing. Campaign success is dependent on advertiser media spend being allocated towards highly viewable quality inventory — precisely why viewability is one of the features demanded most by agencies and ... Read More »
