Native and Programmatic Advertising Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report AIT News Desk Apr 1, 2020 Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency…
Guest Authors How Machine Learning is Changing the Narrative Around Ad Viewability? Nir Kalish Feb 10, 2019 Not so long ago it became clear that AI/ML (Artificial Intelligence and Machine Learning) were going to be significant factors in how online…
Machine Translation Can Machine Learning Solve Our Viewability Challenges? Fabrizio Blanco Dec 10, 2018 No advertiser wants to waste their media spend on ads that nobody is seeing, or ads that only bots are seeing. Campaign success is dependent on…