WPP

A new Altrata study examines the background and characteristics of this emerging executive position. Today Altrata, the leader in intelligence on the…

Collective Audience, Inc., a leading innovator of audience-based performance advertising and media, has appointed digital marketing industry veteran, …

This is our AI Daily Roundup. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …

Sprinklr the unified customer experience management (Unified-CXM) platform for modern enterprises announced the launch of an expanded strategic…

VML will be the world’s largest creative company, combining brand experience, customer experience and commerce WPP announced a major evolution in…

The new Index from WPP, designed by BAV, demonstrates that brands that invest in Creative Capital can provide more than 2x the average shareholder…

WPP announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience (DXP) platform providers.…

Spotify will be the first audio platform to be integrated directly into WPP’s products and solutions. WPP and Spotify announced a new global…

WPP announces the acquisition of amp, one of the world’s leading sonic branding companies.amp’s expertise will strengthen WPP’s offer in experiential…

WPP announced the acquisition of Obviously, a technology-led social influencer marketing agency based in New York, with operations in San Francisco…