Native and Programmatic Advertising IBM Watson Advertising Accelerator Expands to Bring AI to Fast-Growing OTT Media and Streaming… AIT News Desk Apr 29, 2021 As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry…
Native and Programmatic Advertising AiThority Interview with Lisa Utzschneider, CEO at IAS Sudipto Ghosh Mar 30, 2021 Hi Lisa, please tell us about your current role and how you arrived at IAS? I joined Integral Ad Science (IAS) as CEO in 2019, where I lead an…
Native and Programmatic Advertising Xandr and Integral Ad Science Partner to Offer Advertisers Stronger Contextual Capabilities AIT News Desk Mar 11, 2021 Integral Ad Science (IAS), a global leader in digital ad verification, announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s…
Sales and Customer Support BillingPlatform Announces BillingCloud on Salesforce AppExchange AIT News Desk Oct 14, 2020 BillingPlatform customers can now benefit from accelerated lead-to-revenue processes with the bi-directional integration between their billing and…
Native and Programmatic Advertising IBM Brings Artificial Intelligence At Scale To The Marketing And Media Industry AIT News Desk Oct 6, 2020 Expanding AI Advertising Suite to Strengthen Brand, Publisher and Consumer Value Exchange in a Privacy-Forward Future IBM announced three new…
AIT MegaMind AiThority Interview with Amy Leifer, EVP of Operations and Services at Xandr Sudipto Ghosh Apr 9, 2020 Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr? As the Executive Vice President of Operations…
AIT MegaMind AiThority Interview with Ben John, Chief Technology Officer at Xandr Sudipto Ghosh Mar 11, 2020 Know Me Hi Ben, please tell us about your journey in technology and how you started at Xandr. What inspired you to be part of a global Digital…
Analytics Introducing Xandr Monetize AIT News Desk Sep 6, 2019 Xandr’s New Strategic Selling Platform for Xandr Premium TV and Digital Media Companies Xandr, AT&T’s advanced advertising & analytics…
News AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019 AIT News Desk Jan 10, 2019 Companies Collaborate to Improve Precision, Performance and Delivery Speed for Advertisers Just a little more than six months after…