Technology LiveRamp and Yahoo Partner to Scale Addressability Across the Ad Ecosystem Business Wire Oct 17, 2023 Publishers, marketers, and more will be able to leverage better post-signal connectivity LiveRamp the leading data collaboration platform, and…
Technology Yahoo Properties Worldwide Are Now Available Through Taboola; Advertisers Now Have Unrivaled Reach… GlobeNewswire Oct 6, 2023 Taboola, a global leader in powering recommendations for the open web, announced its advertiser clients can now start running native advertising on…
Machine Learning Yahoo Spins Out Vespa, Its Enterprise AI-Scaling Engine, as an Independent Company Business Wire Oct 5, 2023 Leveraged By the World’s Leading Tech and Financial Services Companies; Yahoo To Remain Largest Customer and Investor Yahoo announced the…
Machine Learning Yahoo Mail Debuts AI Enhancements for a Smarter Inbox PRNewswire Aug 28, 2023 Yahoo announced new AI tools for Yahoo Mail that expand its existing AI beta experience, including an all-new shopping feature – Shopping Saver.…
Technology Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide Business Wire Jun 14, 2023 Yahoo Advertising announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the…
Technology Yahoo Partners with Samba TV for Advanced TV Solution, Enhancing Targeting and Measurement in UK,… Business Wire May 15, 2023 Yahoo announced a strategic partnership with Samba TV, the global leader in TV data and analytics, to provide advertisers with a holistic advanced TV…
Technology Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization AIT News Desk Feb 1, 2023 Marin Software announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration,…
Machine Learning Yahoo and Taboola Announce Closing of Deal; 30-Year Strategic Partnership, Taboola to Power… AIT News Desk Jan 17, 2023 Estimated $1 Billion in Annual Revenue; Monica Mijaleski, CFO at Yahoo Joins Taboola Board Yahoo and Taboola, a global leader in powering…
Native and Programmatic Advertising Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data AIT News Desk Oct 17, 2022 Partnership bridges the gap between linear and digital campaigns to unlock new value for buyers Yahoo announced an expansion of its partnership…
Native and Programmatic Advertising Yahoo and Comscore Partner to Bring Advanced Brand Protection, Contextual Solutions to CTV Campaigns AIT News Desk Aug 19, 2022 Advertisers using Yahoo DSP now have access to Comscore Activation for robust brand safety and brand suitability filters for optimal campaign…