Machine Learning Yahoo Launches ID-less Audience Solution for Web AIT News Desk Feb 18, 2022 Yahoo expands ID-less audience tool Next-Gen Solutions to web, infers audiences independent of cookies or app IDs Yahoo, the premier global media and…
Martech Lasso Bolsters Executive Team With Eric Shih As New Chief Growth Officer AIT News Desk Feb 2, 2022 Former Chief Supply Officer at Teads and Digital Media Leader Eric Shih joins Lasso to lead new publisher offering Lasso (lassoplatform.io), the…
Native and Programmatic Advertising Mediavine Joins The World Wide Web Consortium (W3C) As An Advocate For Independent Publishers As The… AIT News Desk Jan 14, 2022 Mediavine, the largest exclusive full-service ad management firm in the U.S., is an official member of the World Wide Web Consortium (W3C).…
Data Management Mediavine First-Party Data Toolkit, Grow, Integrates With Yahoo ConnectID AIT News Desk Dec 3, 2021 Identity Integration Strengthens Deterministic Data in the Private Marketplace Mediavine, the largest exclusive full-service ad management firm in…
Native and Programmatic Advertising Yahoo & Merkle Strengthen Identity-Based Targeting, Performance & Measurement for… AIT News Desk Oct 29, 2021 Yahoo announced an expansion of its long standing partnership with Merkle, the leading technology-enabled, data-driven customer experience management…
Video Yahoo and Tubi Partner to Streamline CTV Planning & Buying AIT News Desk Oct 7, 2021 Yahoo announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing…
Cloud Peter Meulbroek Named AWS Partner Network Ambassador, Strengthening Ness Cloud Expertise AIT News Desk Jun 28, 2021 Ness, a global provider of Digital Transformation solutions and a portfolio company of The Rohatyn Group (TRG), announced that Peter Meulbroek, head…
Native and Programmatic Advertising Cardlytics Announces Peter Chan as Chief Technology Officer AIT News Desk Jun 7, 2021 Former Amazon and Yahoo Executive With 20+ Years in Advertising Tech Experience Leads Cardlytics’ Ad Platform Evolution Cardlytics, Inc., one of the…
Business Intelligence Bizconnect Launches First Global Business-to-Business Search Engine and Community AIT News Desk Jun 3, 2021 Bizconnect, a global B2B search engine dedicated to connecting businesses and organizations worldwide, emerged from stealth mode with the official…
Investment Verizon Media to Be Acquired by Apollo Funds for $5 Billion; To Be Rebranded as Yahoo AIT News Desk May 4, 2021 Transaction Expected to Accelerate Growth of the Internet and Digital Media Leader Verizon to Maintain Minority Stake in the New Company to be…