Consumer use of voice search technology has evolved over the years and the challenges it presents to new users and veteran voice searchers alike
UpCity, in conjunction with Pollfish, has released a survey assessing consumers of all ages on how daily technology acquires information in 2022.
The Consumers and Voice Search survey gathers insight from 600 consumers of all ages throughout the United States on how daily technology acquires information in 2022. We’ve broken down the data points according to voice search technology usage and voice search languages and drawbacks.
Statistical highlights include:
- 58% of consumers ages 25-34 use voice search daily
- 17% of consumers mainly use voice search for asking questions about the weather, followed by local “Near Me” searches At 16%
- 64% of respondents leverage Android phones over iPhones to conduct voice searches
- 90% of those consumers primarily use voice search in English as opposed to other languages
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Jack Thornburg, VP of Organic Growth at UpCity, says that the rise in voice search usage has been a trend UpCity has been keeping an eye on for some time.
“While voice search technology isn’t relatively new, I won’t be surprised to see it skyrocket in usage in the near future,” Thornburg says. “As technology continues to adapt, the previous drawbacks of voice search will be ironed out alongside the advancements of artificial intelligence to make it more efficient.”
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“The reason this is so important for digital marketers to keep an eye on,” Thornburg adds, “is because people don’t type the way that they talk. If your SEO strategy isn’t already planning for voice search, it’s important to start now, before you fall behind the competition. That’s why we provide resources for businesses to find SEO experts at UpCity, to help keep on track in this ever-evolving market.”
UpCity is a resource that helps connect businesses to service providers they can trust. With more than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists, and many more—2 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs.
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