A Mach-Focused Match: Apply Digital Acquires e2x.Com to Grow Digital Solutions and Commerce Services for Modern Companies

Apply Digital, a global innovation, products, and experiences company, announced the acquisition of E2X.COM Ltd., a London-based commerce strategy and development agency.

“As we have continued to grow the value we offer clients, we felt adding a strong commerce capability was critical. We wanted a modern, culturally aligned partner — E2X.COM was that perfect match,” said Gautam Lohia, Co-founder and Chief Executive Officer of Apply Digital. “From day one, we realized our collective potential, with our focus on composable products and digital experience and E2X.COM’s deep expertise in commerce. Together, we’re excited to build compelling digital solutions for our clients.”

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This strategic partnership will form one of the largest MACH-focused digital solutions companies across the areas of commerce and digital experiences.

“We know that having a great digital experience naturally pairs with commerce, especially when it’s grounded in composable technology. We also know the value of creating a positive environment for our partners and people to reach their full potential. It’s great to find that shared value with the Apply Digital team,” says E2X.COM’s Managing Director Neil Trickett. “This strategic partnership will give our teams more opportunities to create excellent digital experiences for modern clients. We look forward to working together on digital solutions for companies that recognize MACH’s composability and want to increase their agility, resiliency, and ability to deliver business value.”

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Following the integration, Apply Digital will have over 550 employees based in nine global offices across Canada, the US, Mexico, Chile, the Netherlands, and now the UK.

Apply Digital is a products, platforms, and commerce company that builds innovative digital solutions to help their clients gain a competitive advantage. The company has a human-centric design approach and leverages modern MACH-based composable technologies for a roster of clients that includes Moderna, Tigo, Coca-Cola Embonor, Atlassian, and Kraft Heinz.

Apply Digital has proven success in many sectors, including entertainment, healthcare, retail, and CPG — and has received international recognition for their work. The company acquired Reign, a digital transformation company, in July 2022 and received a growth investment from Interlock Equity in December 2021. Apply Digital is one of the fastest-growing modern technology services companies in the world.

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