Accenture Acquires Bourne Digital, Expanding SAP Digital Design Capabilities in Australia

Accenture has acquired Bourne Digital, an Australian digital design agency focused on the SAP ecosystem. Terms of the transaction were not disclosed.

AiThority Interview Insights: AiThority Interview with Alex Mans, Founder and CEO at FLYR Lab

“With the acquisition of Bourne Digital, we will strengthen our SAP digital design and user experience capabilities to help our clients better utilize their SAP solutions.”

With a specialization in the SAP Business Technology Platform, Bourne Digital creates experience driven applications, streamlining workflows and introducing automation. It will enhance Accenture’s SAP offerings in the market, particularly in the fast-moving consumer goods, financial services, resources, health and travel industries.

Founded in 2015, Bourne Digital is headquartered in Melbourne, Australia and has offices in Sydney and Brisbane. As a specialist SAP^® Business Technology Platform partner, Bourne Digital builds design-led digital products and experiences for enterprise customers, including custom portal and web solutions, and mobile applications. Bourne Digital helps clients deliver their technology strategy with an approach that couples design and architecture thinking. Its 66 employees will join the Accenture SAP Business Group in Australia, bolstering its ability to deliver a user-led approach to design, architecture and delivery and drive process excellence using SAP cloud technologies.

Read More about AiThority Interview: AiThority Interview with Elliott Jobe, Chief Innovation Officer and Co-Founder at Infinite Reality

“In times of disruption, organizations need to digitize business processes in an increasingly compressed timeframe to become more creative, competitive and profitable,” said Matt Coates, Technology lead for Accenture in Australia and New Zealand. “With the acquisition of Bourne Digital, we will strengthen our SAP digital design and user experience capabilities to help our clients better utilize their SAP solutions.”

Selim Ahmed, chief executive officer, Bourne Digital, said, “Joining forces with Accenture gives us the opportunity to scale to meet the emerging needs of SAP customers and address the increasing demand for SAP^® Business Technology Platform services globally. It will provide our experienced professionals — with their design DNA and deep SAP skills — with new development opportunities and career growth while helping Accenture further strengthen its leadership position in Australia.”

“Accenture’s deep heritage and experience in large scale technology transformation projects and Bourne Digital’s top talent and user-led design capabilities make a powerful combination in the Australian market,” said Peter Burns, who leads Accenture’s business in Australia and New Zealand.

A member of the SAP AppHaus Network since December 2018, Bourne Digital was the first SAP partner in Australia to run an SAP AppHaus—a collaborative space that brings together creative and technical experts to prototype and test ideas aimed at improving the user experience and adoption of SAP systems

 Latest AiThority Interview Insights : AiThority Interview with Dorian Selz, Co-Founder & CEO at Squirro

 [To share your insights with us, please write to sghosh@martechseries.com]