Accenture Collaborates with TELUS on Digital Transformation of its Television and Digital Life Businesses

Accenture has teamed with TELUS in the development of TELUS’ next-generation entertainment and personalized digital life platform for their customers. The companies together are transforming TELUS’ television business into a more efficient, agile, and digital skilled organization.

AiThority Interview : AiThority Interview with Lori Anne, Director of Product Development & Management at Verizon

“Starting on a reinvention path requires a new mindset. It is a chance to reimagine how companies do things”

By leveraging Accenture’s solutions and experiences in TV software system integrations, TELUS launched an innovative platform for TV and over-the-top (OTT) content in phases that can be accessed on any device at any time. Future capabilities of the platform incorporate technology such as 5G, Internet of Things (IOT) and intelligent automation to enable digital life services such as next-generation health and gaming experiences within the home and beyond.

“Starting on a reinvention path requires a new mindset. It is a chance to reimagine how companies do things,” said Andrew Marchant, managing director, Accenture. “Our teaming with TELUS has helped the company achieve the technical capabilities, business scalability and innovation mindset it was seeking, while benefiting its customers with the products and experiences they want.”

Read More Interview: AiThority Interview with Mario Ciabarra, Founder and CEO of Quantum Metric

TELUS’ new technology platform incorporates Accenture Video Solution, a comprehensive solution that powers digital video businesses from content management to end-user experience and video operations. The combined solution enables TELUS to break away from complex, vendor-dependent ecosystems. Accenture also empowered TELUS with the tools and methods needed to successfully transform into a software-driven organization and extend its platform capabilities for new consumer digital life services.

“Our industry is constantly faced with changing interests of our customers and new monetization avenues for advertisers and partners,” said Amit Nag, vice-president, entertainment and enablement, TELUS. “With the support of Accenture, this next-generation TV and OTT platform we have built will better meet and anticipate our customers’ evolving content discovery and consumption habits. It will also serve as the cornerstone of new digital life services like smarter home automation, healthcare, cloud gaming, security, VR/AR experiences and more.”

Accenture’s support of TELUS’ digital transformation included cloud native software engineering on Google Cloud, consulting capabilities in product engineering transformation, systems integration services, and infrastructure and application outsourcing. TELUS is continuing to transform into a modern cloud engineering organization—with the ability to build its own technology and innovate.

 Latest Interview Insights : AiThority Interview with Jessica Stafford, SVP of Consumer Solutions at Cox Automotive

 [To share your insights with us, please write to sghosh@martechseries.com]