Berdusco Succeeds Founder Clint Tasset, Who Will Remain on the Company’s Board of Directors
Adswerve, a digital media and data consultancy, announced the appointment of Board Member and Advisor Roger Berdusco as Chief Executive Officer, effective immediately. He succeeds Clint Tasset, founder of Adswerve and the company’s CEO since 2009. Tasset will continue to serve as a member of Adswerve’s board.
Berdusco’s background includes senior marketing leadership roles for major brands like PepsiCo, Inc. and Conagra Brands in new product development and innovation and for agencies, most recently as CEO at Triad Retail Media. His successful career helped him develop a deep understanding of both brands and agencies, making him the strongest candidate for the role.
AI News: An Investment Into Artificial Intelligence as Daktela Buys Coworkers.ai
As a board member, Roger has not only been a key advisor and mentor to me but has played a crucial role in the company by leading key strategic projects,” says Tasset. “The board and I appointed and approved Roger as CEO. His customer-centric approach to the business makes him the perfect organic fit. I’m very excited about this major opportunity and the positive impacts Roger’s leadership will make on our team and industry.”
During his four years as a board member and advisor for Adswerve, Berdusco partnered with employees to increase the voice of the customer, form cross-functional teams and played an active role in strategic planning. As a result of his experience, creativity, eye for expansion and customer knowledge, Adswerve is well-positioned for a strong year ahead.
AiThority Interview : AiThority Interview with Hardy Myers, SVP of Business Development & Strategy at Cognigy
“Clint has created an unbelievable foundation with a highly engaged and supportive board, close partnerships and an incredibly talented team,” says Berdusco. “I’m excited to get started and continue to grow this amazing company.”
Adswerve is poised to take advantage of significant market opportunities and, with the help of Berdusco, will deepen its capabilities, expand and develop the team and take the business to the next phase of maturity. As CEO, he plans to lead a culture of innovation while keeping Adswerve’s core pillars in mind: groundbreaking, gritty, guides, giving and genuine.
Latest Aithority Insights : Got It AI Announces AutoFlows, a Breakthrough Autonomous Conversational AI
[To share your insights with us, please write to sghosh@martechseries.com]
Comments are closed.