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AI Is Transforming Brick and Mortar Retail with Innovative Customer Journey Insights

TechnologyAnalyticsNews
By PRNewswire

Dragonfruit AI announces major enhancements to its Spatial Retail Insights at Shoptalk24

Dragonfruit AI, the leading provider of innovative retail analytics solutions from AI powered computer vision applications, is excited to announce major enhancements to its Spatial Retail Insights application. These updates are set to revolutionize the retail analytics landscape, offering Retailers unprecedented insights into their store performance and customer behavior at scale using their existing video camera systems.

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“We’re thrilled to unveil these fantastic updates to our Spatial Retail Insights application,” said Amit Kumar, Founder and CEO at Dragonfruit AI. “Our team has been hard at work enhancing the user experience, listening to our customers and their needs, and we’re excited to introduce three new report types that will empower retailers to make data-driven decisions and drive success.”

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The new report types include:

  • Window Shopping Report: Wondering about the effectiveness of your window displays? This report offers actionable insights into how your storefront influences customer interest, engagement and foot traffic.
  • Mall Conversion Report: Delve deep into store performance with this comprehensive analysis. Gain invaluable insights into the customer journey, from passerby to purchaser, and understand your store’s sales funnel like never before.
  • Zone WaVES Report: Get insights into visitor traffic and engagement within specific areas of your store. This report aggregates data across cameras to provide a clear picture of customer behavior, from engagement to conversion, helping retailers optimize their space for maximum impact.

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[To share your insights with us as part of editorial or sponsored content, please write to sghosh@martechseries.com]

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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