With a deep understanding of the ad tech and martech landscape, Alex will lead Incubeta’s US team as it continues to expand its data-driven marketing services across the country.
With a deep understanding of the ad tech and martech landscape, Alex will lead Incubeta’s US team as it continues to expand its data-driven marketing services across the country.
International Digital Marketing Partner, Incubeta, has announced the appointment of Alex Langshur as the CEO of its operations in the Americas. Alex, an accomplished professional with a rich history in the martech industry, takes the helm at a time when Incubeta US is poised for significant growth and data-driven transformation in the digital marketing landscape.
Prior to joining Incubeta, Alex was the Global Google Alliance Chief Growth Officer, focused on services and sales across the Google Marketing Platform (GMP) and Google Cloud Platform (GCP). This followed the acquisition of Cardinal Path, a market-leading data analytics and digital marketing consultancy, which was co-founded by Alex and went on to become one of Dentsu’s best-performing acquisitions and the world’s top reseller of Google Analytics 360.
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Alex’s diverse career also includes work in the public sector, the nonprofit sector, and a number of years spent prospecting for gold in Northern Canada. He is a Director Emeritus of the Digital Analytics Association, where he previously served as president, and has taught and trained people in digital marketing and data analytics across the Americas, Europe and APAC.
Under Alex’s leadership, Incubeta US will prioritize data and cloud-driven solutions, recognising the critical role first-party data plays in organizational growth and enabling the insights that create value. He plans to guide clients through the complex and evolving digital marketing environment by focusing on creative solutions that reflect human truths, helping them to uncover the opportunities among the ever-changing forces of privacy, measurement, signal loss, modeling, fragmentation and AI.
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“I am thrilled to be taking on the CEO position for Incubeta US,” says Alex. “The company has a widespread reputation for being innovative, agile, and filled with great talent. I believe that, following a nearly two-decade-long relationship with Google combined with my love of operations and management, I can bring valuable insights and delivery processes that will help Incubeta grow and position itself right at the forefront of digital marketing innovation. I also believe in taking a bottom-up approach to building company culture, emphasizing empowerment, gratitude, and the importance of professional and personal growth – creating an environment where the team can bring their full, authentic selves to the work they do for clients.”
“It is a privilege to have Alex joining the Incubeta team,” adds Lars Lehne, Global CEO, Incubeta. “His values, unique approach to management and extensive industry experience make him the perfect candidate to drive the goals we’ve set in the US. I am incredibly excited to see the future successes coming from Alex and the rest of our exceptionally talented staff in America.”
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