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Amazon Snags Indian E-commerce Startup ‘Perpule’ to Raise the Bar of Shopping Experience

The world’s most renowned e-commerce company Amazon has acquired Indian e-commerce company ‘Perpule’. An Indian daily first reported the acquisition news. Currently, Perpule offers a scalable omnichannel enterprise-level e-commerce platform to its customers. Its product line consists of:

  • Perpule E-commerce+
  • Perpule Minia App+
  • Perpule Cafeteria
  • Perpule Self Checkout
  • Perpule UltraPoS
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The leading industry analysts would agree that the Indian e-commerce start-up industry has been on a roll since the onset of COVID-19. Google, Facebook and Amazon have been investing their resources in young Indian companies to reach untapped local grocery and e-commerce destinations through community shopping and mobile payments platforms. Recently, Google invested $27.5 million in DotPe in a joint funding round.

By acquiring Perpule, Amazon is expected to raise the bar higher for its customers across India, which is among the fastest-growing e-commerce markets in the world.

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